1.  Goals Specifies what you intend to attain by executing your campaign. It will guide you on the content and messages you are expected to develop as well as who you’ll address. Common Goals:To increase brand awareness.Generate leads and/or salesPromote a product, event or promotion.Bring in more website visits or foot traffic in any place.In fact, you could even create measurable goals, for example, that generate 500 new leads with the help of this mail marketing campaign, or get a 10% response rate by using this mail marketing campaign. 2. Know Your Target GroupA good mail marketing campaign bases its logic on knowing your target group. […]

How to Build Successful E Email Marketing Campaigns Email marketing is considered one of the most effective and lowest-cost tools in a marketer’s arsenal. With an average ROI of $42 for every dollar spent, it’s little wonder why big and small businesses alike have jumped to email marketing to drive sales, nurture leads, and build